Lab
Boutique Fitness Studio
Lab Studios has built a community around thoughtful movement, combining Pilates-inspired training with science-backed strength and wellness to help people move with greater purpose and control.
For this PROFILE session with founder Jasmine Chong, our focus was to create portraits that reflected the same balance of strength, warmth and intention that defines the Lab brand.
Moving beyond conventional corporate headshots, we shaped a visual language that feels contemporary, approachable and editorial—capturing the personality behind a founder who has reimagined how people experience movement.
A fresh take on executive portraiture, designed to reveal the person behind the profile.
